2010 - 2020
The management of the company is slowly transferred to externally hired executives during these years. The company goes through difficult periods. Sales of canned goods decline. In contrast to the canned category, sales of fruit in portion packs are growing steadily. The company is also looking for new markets and customers and, despite all the challenges, is investing heavily in new machines and the development of innovative processes and recipes. The company increasingly works year-round by smart planning and good cooperation with suppliers and customers. Apples are processed all year round and in the months when no fresh vegetables come off the land, the company increasingly relies on the production of dried pulses. A growing market created by the protein transition with pulses as an alternative to consuming animal proteins.
